This project was a full identity campaign for a selected product. The kitchen utensil is a 3-in-1 multi-use tool that can scoop, measure and spread. The objective was to create the following items:
- Identity/Logo and tagline for the product.
- Package Design.
- Design a Point of Purchase display.
- Design a mailer with a coupon.
- Design and create content for a newspaper advertisement.
- Create a Branding Guideline.